Artist: Coldplay
Song: Paradise
In this music video by Coldplay named 'Paradise' a man dressed in a elephant costume is portrayed as a real elephant that escaped from London zoo and travels to his natural habit which represents his 'paradise'.
The video is mostly a narration, it shows the viewer the storyline of how the elephant has broken out of the zoo and made his way to Africa, where he feels he belongs. The video is in a third person perspective, as if you are following or accompanying the elephant on his journey and this creates a sense of participation within the viewer.
The camera movement has some movement, for example, at 0:23 the elephant is shaking the fence to show how he's in captivity and the camera moves with the shaking , this could of been used to give the viewers more of a sense of their interaction and it portrays the trapped and frustrated feeling that the protagonist has. When the elephant grabs a rock and frees himself, we can see that the camera is moving with its actions and it is not framed perfectly or professionally. The cutting rate between scenes is very fast,he song is more calming than how the music video is portrayed but still manages to fit the theme of the song well. Regarding editing fast forward has been used at moments such as 2:35 to portray the weather and atmosphere of Africa. The main camera angles that are used in the music video are high , low and eye-level shots, this keeps the video more consistent.
The target audience with this video ranges from younger ages (around 7/8) to older people (around 25/26). This is because the video is child friendly as it doesn't contain any swearing or inappropriate images and it is also enjoyable for those who are older and who are still a fan of the band.
This video is relevant to my own video as it includes an animal costume and a similar story line that the character is trying to find the place where they truly belong.
No comments:
Post a Comment