Coldplay - Paradise

Artist: Coldplay
Song: Paradise

In this music video by Coldplay named 'Paradise' a man dressed in a elephant costume is portrayed as a real elephant that escaped from London zoo and travels to his natural habit which represents his 'paradise'. 

The video is mostly a narration, it shows the viewer the storyline of how the elephant has broken out of the zoo and made his way to Africa, where he feels he belongs. The video is in a third person perspective, as if you are following or accompanying the elephant on his journey and this creates a sense of participation within the viewer.

 The camera movement has some movement, for example, at 0:23 the elephant is shaking the fence to show how he's in captivity and the camera moves with the shaking , this could of been used to give the viewers more of a sense of their interaction and it portrays the trapped and frustrated feeling that the protagonist has. When the elephant grabs a rock and frees himself, we can see that the camera is moving with its actions and it is not framed perfectly or professionally. The cutting rate between scenes is very fast,he song is more calming than how the music video is portrayed but still manages to fit the theme of the song well. Regarding editing fast forward has been used at moments such as 2:35 to portray the weather and atmosphere of Africa. The main camera angles that are used in the music video are high , low and eye-level shots, this keeps the video more consistent. 

The target audience with this video ranges from younger ages (around 7/8) to older people (around 25/26). This is because the video is child friendly as it doesn't contain any swearing or inappropriate images and it is also enjoyable for those who are older and who are still a fan of the band.

This video is relevant to my own video as it includes an animal costume and a similar story line that the character is trying to find the place where they truly belong. 

My Chemical Romance - The Ghost Of You

Artist: My Chemical Romance
Song: Ghost Of You
Date Published: August 29 2005
Genre: Rock
Director: Marc Webb
Cost: Over $1 million

this video has 2 main settings that contrast each other well while still keeping with the same storyline and characters. the first setting is in a world war two dance/reunion hall which compliments the calm verses of the song and when it gets to the chorus of the song, it switches to a war scene where the band is shown getting off the boat and going straight into the quick fast paced action scene. the structure of the video goes hand in hand with how the song is structured and it goes back and forth from the calmer scene to the war scene.

this is a mix of a conceptual and performance video, switching well between them and giving the video a smooth flow. the video goes well with what the song is about. the song is about losing someone (either in a sense of them having died or just losing someone from your life i.e a breakup) and as one of the members is shown to be having a romantic relationship with another person in the video and then he dies we can assume that that's the motive behind it. (having it relate to the meaning of the song)

the video is well edited and produced, an example of this is at 1:28 when there is a birds eye view of the ballroom floor and as the song progresses into a chorus it merges with a birds eye view of the soldiers running out of the shore to the battlefield. (as seen in the screenshot on the left)






after the band member is shown to have been shot the performance scenes in the ballroom are blurry and not completely clear as they were before this can symbolise that things are never going to be how they were before because he's now dead.

mise en scene:
costumes/make up:
the band are shown wearing military/army style clothing that suits the time zone the video is trying to portray (ww2) all the characters are also dressed and made up to look how they would have at that time (for example hair styles and clothes such as dresses that were considered appropriate for that time)
in the war scenes they have a grimier look to them, dirt is on their clothes and face and they arent as well groomed as they are in the previous scene.
the instruments used in the performance scenes are also ones that look more old fashioned than the ones we are used to seeing in this genre of music now which emphasises the theme and era this video has.

Target Audience
i think this video is targeting fans of the band but also fans of people who like films similar to saving private ryan that also enjoy this type of music.

fromt his video i think i could implement the performance scenes from it and try and recreate something that is well shot and has more than 2 camera angles and shot types.

Waterparks - New Wave

Artist: Waterparks
Song: New Wave
Date Published: April 22nd 2014
Genre: Rock, Pop Punk

The video is conceptual but doesn't seem to have a concept that links directly to the song. It follows more of a short story of the band running a race, wanting to win so they get the prize.

The video starts with a blurred shot of the band walking, their conversation maps out the rest of the video and introduces the concept of it. This lasts for about a minute and it displays the bands quirky characteristics and their relationship which are all clearly exaggerated for the purpose of the video. They start off in different clothes to what they wear later in the video, showing the clear difference between the two scenes.

As the video goes on we get shots of the band trying to sabotage each other numerous times in an attempt to get ahead of the others.

Once the song ends the video still keeps going and we hear the band having an argument while they're very close to the finish line. As this argument is going on a character form the start of the video appears and wins the race instead.


props/makeup used:
unicycle, bicycle, horse (used to represent a unicorn), fake blood, trophy, car

clothing:
shorts, t-shirts, running attire, very basic and clearly not expensive (emphasises the point of them being down to earth)

misc:
lots of special effects have been used to make the video more comedic, for example the 'pow' used at 1:22. at 2:18 we can also see the special effects which have been edited in to symbolise the effect of taking drugs. this makes the video seem like it was made for the band and fans to have fun and not take it too seriously.

lip syncing isn't used at all in the video until 1:52 which is only one line. this use of lip syncing adds emphasis to that part of the song which already stands out without having the visual aid of the band member lip syncing it.

At 1:55 the camera cuts to a shot of the two band members and from the left of the frame we see the third jumping in and tackling them. This goes along with the beat of the music and syncs with it well, giving an illustration to the rhythm and pace of the song.

Camera:
when the band are looking at the poster at the start of the video it's shaky and the camera is clearly not mounted on a tripod. This can be to show a shot of the poster from their point of view, rather than just having a shot of the poster. This can add a sense of personal interaction as it can make the viewer feel like they are in the video as well rather than just watching it.

Target Audience:
The fans of their band, teenagers (15-18)
 (mise en scene) the settings used in the video could show that they are relating to their audience, it isnt done in a studio or professional setting which most music videos use and this could show the audience that they're a more down to earth kind of band.

The artists aren't in glamourous clothing and they don't seem to have featured anything in this video that flaunts any amount of money they could possibly have. This can appeal to their target audience and fans as it shows them that they're a relatable band and they don't want to show off or gloat about anything and instead they just want to make an entertaining video that can make people laugh and that exposes their quirky and fun personalities.

I think that the humour the band used in this video is interesting and i would probably like to create something like this because you see a lot of music videos which are very serious and it's nice to have a change from that.